January 11, 2006

Effective Marketing

In our house right now we have two different kinds of chips sitting on our shelf, targeted at two different types of people. The first is Tostitos Scoops, corn chips. "The Dip Lover's Chip" No Trans Fat or Sugar, and it makes it easy to pig out on your salsa! Notice the colorfully decorated bag in blues and purples, with the occasional white accent marks. The second is Santitas, corn chips. "Authentic Mexican Style" The plain white and clear bag with brown yellow and red writting and designs looks very authentic, with the words "Hecho 100% de Maiz" and "Made with 100% Real Corn" on the front seperated by a very mexican looking piece of corn, it must be true. Heck, the entire bag is in both english and spanish, that stone ground corn must be "The Authentic Flavor of Mexico"!

...

Then why are they the exact same ingredients, both made by frito lay? Talk about marketing.

1 comment:

Adria said...

becaaaause, Bethany, I CAN'T SCOOP MY SALSA WITH THE OTHER KIND! I mean, come on, it all runs off, or the chip breaks, etc. You gotta have the scoop ones!